e-Pedagogium 2018, 18(1):33-46 | DOI: 10.5507/epd.2018.004

Consumption as a Value in Postmodern Society

Monika Štrbová, Denisa Selická
PhDr. Monika Štrbová, PhD., PaedDr. PhDr. Denisa Selická,PhD., Katedra sociológie, Filozofická fakulta, Univerzita Konštantína Filozofa, B. Slančíkovej 1, 949 01 Nitra, Slovenská republika, E-mail: dselicka@ukf.sk; mstrbova@ukf.sk

Consumption breaks through values of society. Consumers seek nonmaterial values in material objects of consumption. Consumers do not buy objects because of their function but they buy safety, certitude, comfort, beauty and health by means of the objects. In the contribution consumer society is described, consumer behaviour explored and, per cosequens, segmentation by values and consuming behaviors created.

Keywords: society, values, consumer, relations

Published: March 1, 2018  Show citation

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Štrbová, M., & Selická, D. (2018). Consumption as a Value in Postmodern Society. e-Pedagogium, 18(1), 33-46. doi: 10.5507/epd.2018.004
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