e-Pedagogium 2010, 10(88):213-231

Communication Opportunities of University Departments and Their Applications in Examples of the Department of Recreology

Lenka Bartková
Univerzita Palackého v Olomouci, Fakulta tělesné kultury, tř. Míru 115, 771 11 Olomouc, Lenka.bartkova@upol.cz; bartkova.lenka@seznam.cz

The contribution is focused on communication problems of universities. It deals with questions what controlled communication means and why communication of university parts, like individual faculties or departments, with public is so important these days. I will mention concrete examples of communication of the Department of Rekreology, which is a part of the Faculty of Physical Culture, Palacký University Olomouc, in my article. I will try to display possibilities how to communicate with a target group and not only to diversify, but also to show up differentiation through communication at the same time. The last part of the article deal's with new trends in communication.

Keywords: Event, communication, marketing, corporate identity, promotion, public relations, advertising, recreology

Published: December 1, 2010  Show citation

ACS AIP APA ASA Harvard Chicago Chicago Notes IEEE ISO690 MLA NLM Turabian Vancouver
Bartková, L. (2010). Communication Opportunities of University Departments and Their Applications in Examples of the Department of Recreology. e-Pedagogium, 10(Suppl. 1), 213-231
Share...
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. BAČUVČÍK, R. Marketing neziskového sektoru. Zlín: Univerzita Tomáše Bati ve Zlíně, 2006. 156 s.
    2. BENEŠ, M. Marketing a práce vysokých škol. Praha: Eurolex Bohemia, 2001. 147 s.
    3. CIBÁKOVÁ, V. Marketing vysokých škol. Praha: Centrum vysokého školství, 2000. 71 s.
    4. EGER, L. Komunikace školy s veřejností. Plzeň: Západočeská univerzita v Plzni, 2001. 122 s.
    5. FAIRCHAILD, M. Jak zjistit skutečnou hodnotu v public relations. Praha: Apra, 2001. 50 s.
    6. FORET, M., PROCHÁZKA, P., & URBÁNEK, T. Marketing - základy a principy. Brno: Computer press, 2005. 149 s.
    7. JAKUBÍKOVÁ, D. Aplikace marketingu ve školství. Plzeň: Západočeská univerzita v Plzni, 1998. 139 s.
    8. KRETTER, A. Příležitosti pre public relations v prezentácii vysokej školy. In Public Relations na vysokých školách. Sborník referátů z teoretického semináře pořádaného Univerzitou Komenského v Bratislave. Bratislava: Polygrafické stredisko UK v Bratislave. 1997. s. 30-33.
    9. PHILIPS, D. Online public relations. Praha: Grada Publishing, 2001. 215 s.
    10. SVĚTLÍK, J. Marketing školy. Zlín: Ekka, 1996, 382 s.
    11. ŠINDLER, P. Event marketing. Praha: Grada Publishing, 2003, 236 s.
    12. VYSEKALOVÁ, J. MIKEŠ, J.. Jak dělat reklamu. Praha: Grada Publishing, a.s., 2007. 187 s.

    This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (CC BY-NC-SA 4.0), which permits non-comercial use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.


    Return to the content