PT  - JOURNAL ARTICLE
AU  - Štrbová, Monika
AU  - Selická, Denisa
TI  - Consumption as a Value in Postmodern Society
DP  - 2018 Mar 1
TA  - e-Pedagogium
PG  - 33--46
VI  - 18
IP  - 1
AID - 10.5507/epd.2018.004
IS  - 12137758
AB  - Consumption breaks through values of society. Consumers seek nonmaterial values in material objects of consumption. Consumers do not buy objects because of their function but they buy safety, certitude, comfort, beauty and health by means of the objects. In the contribution consumer society is described, consumer behaviour explored and, per cosequens, segmentation by values and consuming behaviors created.